The Daily Ledger — Advertising Media Kit

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Vol. MMXXVI · No. 412 Founded 1887 · New York, N.Y. Price One Cent Advertising Media Kit — A.D. 2026

Est. 1887 — America's Broadsheet of Record

✦ ✦ ✦

For the Merchant, the Manufacturer, and the Man of Affairs —
Two Million Four Hundred Thousand Readers Each Morning.

2.4M

Daily Print
Circulation

8.1M

Monthly Digital
Unique Visitors

$148K

Median Reader
Household Income

139

Years of
Continuous Publication

Publication

The Daily Ledger

New York · Chicago · Boston · Philadelphia. Delivered six mornings per week to subscribers in 48 states and the District of Columbia.

Advertising Inquiries

Advertising Department

advertising@dailyledger.com
Telephone: (212) 555-0180
44 Broadsheet Row, New York, N.Y. 10007

Rate Year

January – December 2026

All rates quoted herein are net. Frequency discounts available. Agency commission: 15%. This Kit supersedes all prior schedules.

— ✦ —

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The Daily Ledger · Media Kit 2026 Section I: Our Readership Vol. MMXXVI No. 412

Portrait of a Reader

The Informed,
the Influential,
& the Affluent

Since the days when newsboys cried our edition from the corners of Wall and Broad, The Daily Ledger has counted among its readers the decision-makers of commerce, law, medicine, and public life. Ours is a readership distinguished not merely by number but by quality of engagement: sixty-three per cent read every printed page; forty-one per cent clip and retain articles of commercial import. No other American broadsheet commands so attentive an audience.

Advertising in The Daily Ledger places your message beside editorial of the highest standard — reported by a staff of 340 journalists across eleven bureaux. Readers trust our pages; that trust extends, demonstrably, to those who advertise within them.

"The Daily Ledger reader is our most valuable customer. When we ran our full-page in the Wednesday Commerce section, telephone enquiries tripled before noon."

— Cornelius Hargreave, Director of Sales, Hargreave & Sons Mercantile, Chicago

Key Audience Metrics — Print Edition

2,412,000

Average Daily
Net Paid Circulation

4.7×

Readers Per
Copy (Pass-Along)

63%

Read Every
Issue Cover to Cover

48 min

Average Daily
Reading Time

87%

Subscribe
More than 5 Years

11.3M

Total Daily
Reach (Print + Digital)

Geographic Distribution — Print

Metropolitan Market	Paid Copies	% of Total
New York Metropolitan Area	684,000	28.4%
Chicago & Great Lakes Region	421,000	17.5%
Boston & New England	318,000	13.2%
Philadelphia & Mid-Atlantic	295,000	12.2%
Washington, D.C. Metro	244,000	10.1%
All Other Markets	450,000	18.6%

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The Daily Ledger · Media Kit 2026 Section II: Audience Demographics Vol. MMXXVI No. 412

— ✦ Statistical Tables of the Ledger Readership ✦ —

Age Distribution

Age Group	% Readers
25–34 years	14%
35–44 years	22%
45–54 years	28%
55–64 years	21%
65 & over	15%

Core demographic 45–64: 49% of readership; highest purchasing authority of any age cohort.

Education & Occupation

Category	% Readers
Post-graduate degree	44%
University graduate	38%
Business Owners / Partners	31%
C-Suite & Senior Executives	24%
Professionals (Law/Medicine)	19%
Finance & Investment	18%

Wealth & Spending

Metric	Value
Median HHI	$148,000
Median Net Worth	$820,000
Own Primary Residence	78%
Investable Assets $500K+	41%
Annual Travel Spend	$14,200
Annual Luxury Goods Spend	$8,400

Purchasing Behaviour & Brand Engagement

Behaviour	Ledger Readers	US Adult Avg.
Made major purchase after seeing print ad	62%	34%
Sought out advertiser following editorial adjacency	48%	21%
Considered brand "more trustworthy" due to Ledger ad	71%	39%
Responded to digital banner from same campaign	54%	28%

Reader Psychographic Profile

The Ledger reader is, above all, a person of commerce. He or she maintains active investment portfolios, holds seats on civic and charitable boards, travels internationally for business no fewer than three times per year, and makes consequential purchasing decisions — for both household and enterprise — with deliberation and discernment.

They do not respond to ephemeral digital novelty. They respond to authority, longevity, and the imprimatur of association with quality. An advertisement in The Daily Ledger is, in their estimation, a form of credentials.

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The Daily Ledger · Media Kit 2026 Section III: Editorial Sections & Reach Vol. MMXXVI No. 412

Daily Sections — Print Edition

Section	Publish Days	Avg. Readers	Primary Demo
Front Page & National Affairs	Mon–Sat	2,412,000	All readers
Commerce & Finance	Mon–Fri	1,840,000	Business, Finance
Law & The Courts	Tue, Thu	980,000	Legal, C-Suite
Science & Industry	Wed, Fri	1,120,000	Mfg., Tech, Med.
Letters, Arts & Culture	Fri	1,560,000	All; skews 45+
The Weekend Ledger	Saturday	2,180,000	HHI $120K+
Real Estate & Property	Wednesday	1,320,000	Owners, Investors
Travel & Foreign Correspondence	Saturday	1,640,000	HHI $150K+

— ✦ —

Digital Properties

Digital Property	Monthly Uniques	Avg. Session
DailyLedger.com	8,140,000	7 min 22 sec
Mobile App (iOS + Android)	3,280,000	11 min 04 sec
Morning Dispatch Newsletter	1,920,000	Open rate: 44%
Markets & Finance Newsletter	840,000	Open rate: 51%
Podcast — "The Ledger Hour"	620,000	38 min avg.

Editorial Calendar — Selected Advertiser Opportunities

Date	Special Edition	Theme / Opportunity
Feb. 14	Valentine Commerce Issue	Luxury goods, jewellery, travel
Mar. 15	The Annual Industries Survey	Manufacturing, finance, exports
Apr. 3	Spring Real Estate Supplement	Property, mortgages, furnishings
May 8	The Law & Commerce Issue	Legal, consulting, professional services
Jun. 21	Summer Travel Number	Hotels, rail, ocean lines, insurance
Sep. 6	The Autumn Markets Survey	Investment, banking, commodities
Oct. 18	Technology & Industry Edition	Machinery, communications, innovation
Dec. 6	The Year-End Commerce Review	Retail, gifts, spirits, charitable appeal

Advertising Advantage

Position Your Brand
Beside Our Finest Editorial

Special editions command premium reader attention — newsstand sales increase 34% on special issue days. Advertising space in these numbers sells out as much as twelve weeks in advance. Early commitment is strongly encouraged.

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The Daily Ledger · Media Kit 2026 Section IV: Advertising Specifications Vol. MMXXVI No. 412

Print — Advertisement Specifications

The Daily Ledger prints on broadsheet stock measuring 15 × 22¾ inches. All advertisements must be submitted as high-resolution PDF/X-1a files at minimum 300 d.p.i. Colour: black ink only for Standard; CMYK for Colour positions.

Format	Dimensions (col × in.)	Bleed
Full Page	6 col × 21 in.	Available
Half Page Horizontal	6 col × 10.5 in.	No
Half Page Vertical	3 col × 21 in.	No
Quarter Page	3 col × 10.5 in.	No
Double Truck (Spread)	12 col × 21 in.	Available
Three-Column Strip	3 col × 4 in.	No
Column Notice	1 col × 3 in.	No
Classified (per word)	—	No

Preferred Positions — Print

Page One Below Fold — The most coveted position in American print. Reserved for established advertisers; 12-month minimum commitment.

Commerce Section Front — Visible to every reader of the financial pages. Six-colour CMYK permitted.

Back Page (Full Colour) — High-contrast, newsstand-visible. Sells twelve weeks in advance on average.

Digital — Advertisement Specifications

Digital Format	Dimensions	File Type
Homepage Takeover	1920 × 1080 px	HTML5 / JPEG
Leaderboard	728 × 90 px	GIF / JPEG
Medium Rectangle	300 × 250 px	GIF / JPEG
Half-Page Digital	300 × 600 px	HTML5 / JPEG
Article In-Line	640 × 480 px	JPEG
Newsletter Sponsorship	600 × 200 px	JPEG
Podcast Mid-Roll (60 sec)	Audio	WAV / MP3
App Interstitial	375 × 812 px	JPEG / HTML5

Print + Digital Bundle

"The Full Broadsheet" Package

Combines full-page print placement (Commerce section, Wednesdays) with homepage leaderboard (M–F, same week), newsletter banner sponsorship, and one in-article unit. Reach 11.3M unique contacts weekly. Packages from $28,000 per week. Ask your representative for custom proposals.

Copy Deadline Schedule

Publication	Space Reservation	Ad Copy Due
Monday edition	Prior Thursday noon	Prior Friday noon
Wednesday edition	Prior Monday noon	Prior Tuesday noon
Saturday edition	Prior Wednesday noon	Prior Thursday noon
Special editions	10 weeks prior	8 weeks prior

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The Daily Ledger · Media Kit 2026 Section V: Rate Card — Schedule No. 48 Effective January 1, 2026

— ✦ All Rates Are Net, Per Insertion ✦ —

Print Advertisement Rates — Black & White

Format	1× Rate	13× Rate	52× Rate
Full Page	$48,500	$43,200	$38,400
Half Page (H or V)	$26,400	$23,800	$21,100
Quarter Page	$14,200	$12,800	$11,400
Double Truck	$88,000	$79,200	$70,400
Three-Col. Strip	$8,200	$7,400	$6,600
Column Notice	$2,800	$2,520	$2,240
Classified (per word)	$18	$16	$14

Colour Premiums (add to B&W rate)

Colour Type	Premium
Spot Colour (1 PMS)	+22%
Full Colour (4-colour CMYK)	+45%
Back Page, Full Colour	+80%
Page One Below Fold (exclusive)	+100%

Digital Advertisement Rates — Per Month

Digital Unit	CPM / Flat Rate	Monthly Est.
Homepage Takeover (Daily)	$9,800 / day	—
Leaderboard (Run of Site)	$22 CPM	~$12,400
Medium Rectangle (ROS)	$18 CPM	~$9,800
Half-Page Digital	$28 CPM	~$7,200
Newsletter Sponsorship	$4,200 / send	—
Newsletter (Excl. Sponsor)	$8,400 / send	—
Podcast Mid-Roll (60 sec)	$38 CPM	~$3,400
App Interstitial	$24 CPM	~$4,800

Multi-Platform Packages

Package Name	Inclusions	Weekly Rate
The Standard	QP print + 1 digital unit	$18,000
The Commerce	HP print (Commerce) + leaderboard + newsletter	$32,000
The Full Broadsheet	FP print + all digital + podcast	$58,000
The Annual Partnership	52× FP + all channels + editorial adjacency	Custom

* All rates net. Agency commission 15% of gross. Government and charitable rates available upon application. All insertions subject to the Ledger's published Standards of Advertising Acceptance. This schedule supersedes Rate Card No. 47 dated January 1, 2025.

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The Daily Ledger · Media Kit 2026 Section VI: Case Studies in Effective Advertising Vol. MMXXVI No. 412

Case Study — I

Hartwell & Briggs Private Banking

New York, N.Y. · Commerce Section Campaign, 2025

Hartwell & Briggs, a private bank serving clients with investable assets exceeding $2 million, sought to expand its trust and estate planning practice among New York's professional class. The firm had previously relied upon referrals and club introductions exclusively.

The Campaign

A 13-insertion schedule was contracted: full-page, black-and-white, Commerce section front position, Wednesdays and Fridays. Copy was written in the house style of The Daily Ledger itself — formal, authoritative, set in Bodoni. No illustration; no photography.

Results Reported

+340%

New trust account enquiries vs. prior 13-wk period

$4.2M

New AUM attributed to campaign in first quarter

18:1

Return on advertising spend (Year 1)

62%

New clients cited Ledger ad as reason for first contact

"We were sceptical that print could still move the needle. We were wrong. The Ledger reader is exactly our client."

— F. B. Hartwell III, Managing Partner, Hartwell & Briggs

Case Study — II

Crane & Fosse Solicitors

Boston, Mass. · Law & Courts Section, 2025

Crane & Fosse, a Boston firm specialising in commercial litigation and mergers & acquisitions, sought national recognition for its practice among corporations conducting business in the Northeast. They had not previously advertised in any daily newspaper.

The Campaign

The firm purchased the Tuesday and Thursday "Law & The Courts" section, half-page vertical, over 26 consecutive weeks, combined with the Monday Morning Dispatch newsletter sponsorship. Total investment: $412,000 net.

Results Reported

+28

New client engagements directly cited campaign

$6.1M

New billings attributable to campaign clients

14.8:1

Return on advertising spend, first engagement only

71%

Of prospects named Ledger as source of awareness

"The authority of The Daily Ledger transfers to every page. Our clients feel we advertise with gravitas."

— E. M. Crane, Senior Partner, Crane & Fosse

— ✦ Additional case studies furnished upon request ✦ —

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The Daily Ledger · Media Kit 2026 Section VI, Continued: Digital & Multi-Platform Results Vol. MMXXVI No. 412

Case Study — III

Pemberton Instrument Works

Philadelphia, Pa. · Full Broadsheet Package, Q3–Q4 2025

A manufacturer of precision scientific instruments sought to reach procurement managers and research directors at universities, hospitals, and federal agencies across the Eastern seaboard. Their prior advertising had been confined to trade catalogues.

The Campaign

"The Full Broadsheet" package was engaged for 26 weeks: full-page print (Science & Industry, Wednesdays); leaderboard and article in-line units across DailyLedger.com; sponsorship of the Morning Dispatch newsletter; and three podcast mid-roll placements monthly on "The Ledger Hour."

+520%

Website enquiries YoY during campaign

$2.8M

New orders from campaign-attributed leads

21:1

ROAS across all campaign channels combined

Aggregate Digital Performance — 2025

Metric	Average	Top Quartile
Display CTR (Leaderboard)	0.38%	0.72%
Display CTR (Half-Page)	0.54%	1.1%
Newsletter Click Rate	6.2%	11.8%
Podcast Recall Rate	68%	81%
Brand Lift (multi-channel)	+34%	+52%

Advertiser Testimonials

"In 22 years of marketing, no single medium has delivered quality leads at this cost efficiency. The Daily Ledger reader is our buyer."

— Director of Marketing, Pemberton Instrument Works

"Our competitors asked how we became 'the establishment firm.' The answer was twelve months in the Commerce section."

— Managing Director, Blackmoor Capital Partners, New York

"The newsletter sponsorship alone generated 14 qualified leads in its first fortnight. We have renewed without hesitation."

— Vice President, Business Development, Aldersgate Medical Group

Audience Verification & Audit

All circulation figures are audited annually by the Alliance for Audited Media (AAM). Digital analytics are verified by Nielsen Digital Ad Ratings. Readership studies are conducted by Ipsos MediaCT on a quarterly basis. Copies of all audit reports are available to prospective advertisers upon execution of a non-disclosure agreement.

The Daily Ledger is a member in good standing of the American Newspaper Publishers Association, the Audit Bureau of Circulations, and the Interactive Advertising Bureau.

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The Daily Ledger · Media Kit 2026 Section VII: Begin Your Campaign Vol. MMXXVI No. 412

✦ ✦ ✦

Place your enterprise before two million four hundred thousand
of the most consequential minds in American commerce.

Step The First

Contact Your
Representative

Speak with one of our experienced advertising counsellors, who will assess your objectives and propose a programme tailored to your requirements and budget.

(212) 555-0180
advertising@dailyledger.com

Step The Second

Reserve Your
Position

Preferred positions — particularly the Commerce section front, the Back Page, and the Weekend Ledger — are reserved on a first-come basis. Early commitment is essential for special editorial numbers.

dailyledger.com/advertise
Online insertion order available

Step The Third

Submit Your
Materials

Our production department will review your submission for technical compliance. A complimentary pre-flight proof is furnished for all insertions of a half page or larger. Creative direction is available for an additional production fee.

adportal.dailyledger.com
Production: (212) 555-0199

Offices of The Daily Ledger

New York (Principal Office) · 44 Broadsheet Row, New York, N.Y. 10007
Chicago Bureau · 212 Commerce Exchange, Chicago, Ill. 60601
Boston Bureau · 88 State Street, Boston, Mass. 02109
Washington, D.C. · 1400 Pennsylvania Row, Washington, D.C. 20004

Subscription & Circulation

Subscriber Enquiries: (800) 555-0140
Bulk & Corporate Subscriptions: corporatesubs@dailyledger.com
Newsstand distribution: Nationwide via Hudson Group & independents
International subscriptions: +1 (212) 555-0185

— ✦ The Daily Ledger · Established 1887 · New York · "Fiat Lux" ✦ —

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The Daily Ledger · Media Kit 2026 Terms, Conditions & Standards of Advertising Acceptance Rate Card No. 48 · Vol. MMXXVI No. 412

— ✦ Standards of Advertising Acceptance ✦ —

General Conditions

All advertising accepted by The Daily Ledger is subject to the approval of the Publisher. The Ledger reserves the right to decline, cancel, or alter any advertisement at any time without liability. Advertisers and agencies assume responsibility for all content submitted.

Insertions orders are binding contracts. Cancellations received fewer than ten (10) business days prior to publication are subject to full insertion charges. Short-rate adjustments apply to unfulfilled frequency commitments.

The Daily Ledger does not accept advertising for: tobacco products; lottery schemes; claims of cure for named diseases; political notices without required disclosures; or any content determined by the Publisher to be contrary to the public interest or the dignity of this publication.

Payment Terms

Recognised advertising agencies receive 15% commission on gross billing. All other advertisers pay net rates as published herein. Payment is due net thirty (30) days from invoice date.

New advertisers are required to remit full payment with first insertion order. Credit accounts may be established upon satisfactory completion of a credit application and approval by the Ledger's credit department.

Accounts in arrears of sixty (60) days or more shall forfeit agency commission and scheduled position rights until the account is made current. Interest at 1.5% per month applies to overdue balances.

Errors & Omissions

The Daily Ledger's liability for error in publication is limited to the cost of the space occupied by the erroneous advertisement in the edition(s) in which the error occurred. No liability is assumed for errors in key numbers, telephone numbers, URLs, or similar details.

Advertiser must notify the Ledger of errors within five (5) business days of publication. Claims not made within this period shall be deemed waived. The Ledger is not responsible for errors in advertisements submitted after the established copy deadlines.

Digital advertising: impression discrepancies of less than 10% are considered within industry-accepted variance and do not constitute grounds for make-good or credit.

A Note from the Publisher

On the Honour of Association

Since the autumn of 1887, The Daily Ledger has maintained a covenant with its readers: that every word printed in these pages — editorial and commercial alike — shall be worthy of their trust and their time. We extend this covenant to those who advertise with us. An advertisement in The Daily Ledger is not merely a commercial transaction. It is an association with 139 years of credibility.

— Archibald W. Pennington IV, Publisher

44 Broadsheet Row · New York, N.Y. 10007
advertising@dailyledger.com · (212) 555-0180
dailyledger.com/advertise

✦ ✦ ✦

Rate Card No. 48 · Effective January 1, 2026
Published by The Daily Ledger Publishing Co.
"Fiat Lux" — Est. 1887