| Date | June 2026 |
| Prepared by | Lars Becker, Founding Partner |
| Contact | lars@gridsystems.co |
| Validity | 45 days from issue |
| Deck | 11 slides · Confidential |
Grid Systems is a brand and design studio built on the conviction that rigorous systems produce better outcomes than intuitive aesthetics.
We combine Swiss typographic discipline with conversion-driven strategy — designing identities that perform under the dual pressures of market scrutiny and digital scale.
Every engagement begins with structure. Every deliverable ships as a living system your team can operate indefinitely.
Companies that maintain consistent brand presentation across all channels see revenue increases of 10–20%. Yet 77% of brand managers report their identity assets are inconsistently applied across their own teams. The gap between what organisations know they should do and what they actually execute is vast — and exploitable.
Design debt compounds. The longer a brand operates without a system, the more expensive remediation becomes. We have audited legacy brand estates where five years of undocumented decisions required a 22-week rebuild — versus 10 weeks for a greenfield brand from scratch. Time is not neutral in design.
"Grid Systems didn't just design our brand — they gave us the infrastructure to grow without design becoming a bottleneck. Eighteen months post-launch, we haven't needed to brief an agency once."
| # | Phase | What Happens | Duration | Your Deliverable | Status |
|---|---|---|---|---|---|
| 01 | Discovery & Audit | Stakeholder interviews, asset audit, competitive review, and briefing alignment. We map your existing brand estate and identify every inconsistency before designing anything new. | Wks 1–2 | Brand audit review call; feedback on draft competitive matrix | Weeks 1–2 |
| 02 | Strategy | Full-day positioning workshop with your leadership team. We synthesise findings into brand platform, differentiation framework, and message architecture. Strategic approval gates creative. | Wks 3–4 | Workshop attendance; strategy document approval | Weeks 3–4 |
| 03 | Identity Design | Two rounds of visual identity concepts. Each direction includes logotype, colour, type, and one brand expression example. You choose, refine, and approve. We iterate until it's right — no more than 2 rounds. | Wks 5–8 | Concept review (2 rounds); final identity approval | 4 Weeks |
| 04 | System Build | Figma component library, documentation, template library, and governance framework. Concurrent build means system ships one week after identity approval — not four weeks after. | Wks 9–12 | QA testing of component library; documentation review | 4 Weeks |
| 05 | Activation | Three training sessions for your team. Brand portal setup. Go-live support. 90-day check-in with conversion and consistency metrics report. Your brand is live and measurable. | Wks 13–14 | Team training attendance; 90-day metrics baseline | 2 Weeks |
Every brand system we ship starts with a single conversation. No spec required, no RFP, no pitch theatre. Tell us where your brand is breaking down — and we'll tell you, honestly, whether we can fix it and what that looks like.