[01/10]
マ ル ソフト
▸ NEW ARRIVAL ™   2026   ▸

MALL
SOFT

AMBIENT AUDIO DISCOVERY
The music discovery app for people who remember when malls had fountains, food courts smelled like Auntie Anne's, and the Muzak never stopped playing.
210K
Active Listeners
4.2h
Daily Session Avg
38K
Tracks Catalogued
$2.1M
ARR at Launch
MALLSOFT CORP. ™
LOS ANGELES / TOKYO / MIAMI
VER. 1.0 // JUNE 2026
[02/10]
消費
▸ THE VIBE PROBLEM ™

STREAMING KILLED
THE MALL CORRIDOR.

Spotify gave us algorithms. Algorithms gave us content. Content stripped away the feeling — that liminal, slightly-too-cold, echo-soaked drift through a half-empty mall on a Tuesday afternoon. Nobody is building music discovery for atmosphere. Everybody is building it for engagement metrics.
94%
of ambient listeners say mainstream streaming platforms "don't understand" their listening mood
$4.8B
ambient / lo-fi / vaporwave audio market by 2028 — growing 31% YoY across all platforms
0
dedicated discovery platforms exist for nostalgia-coded ambient and atmospheric audio. The shelf is empty.
WHAT PEOPLE ACTUALLY WANT
Music that feels like a place, not a playlist. Sound that dissolves into your afternoon like steam off a fountain. A radio station that never plays what you expect but always plays what you need.
[03/10]
発見
▸ THE PRODUCT ™   MALLSOFT v1.0

AMBIENT RADIO
FOR THE NOSTALGIC EAR.

WHAT IS MALLSOFT?
Mallsoft is a mood-first music discovery app built around atmosphere and place — not genre tags or popularity charts. You pick a scene (Food Court, Empty Carousel, Late Night Parking Lot, Hotel Lobby 1993), and Mallsoft's curation engine surfaces audio that dissolves you into that space. Fully licensed, fully discoverable.
DISCOVERY ENGINE — SCENESYNC™
Our proprietary SceneSync™ model was trained on 38,000 hand-tagged ambient tracks, environmental metadata (reverb signature, BPM variance, tonal warmth index), and 6 million listener listening-context signals. It finds the sound you didn't know you needed.
SCENES
220+ hand-curated sonic environments. Updated weekly by our editorial team of atmospheric archivists.
RADIO MODE
Continuous ambient stream. No algorithm interruptions. No "your daily mix is ready." Just the drift.
TAPE DECKS
Shareable mixtape objects with VHS-aesthetic covers. 84K tapes created in beta alone.
ARTIST PORTAL
Direct upload + scene tagging for indie ambient producers. 2,200 artists on waiting list.
[04/10]
空間
▸ FEATURE 01 — SCENESYNC™ ENGINE

THE ROOM PICKS
THE MUSIC FOR YOU.

◈
ATMOSPHERIC TAGGING
Every track is tagged across 14 atmospheric dimensions — reverb depth, warmth index, nostalgia coefficient, tempo drift. Not genre. Feeling. SceneSync maps where you are to what you need.
◈
CONTEXT SENSING
Time of day, ambient sound (with permission), motion state, local weather. Mallsoft knows you're at a mall versus your kitchen versus a 3AM drive, and adjusts the sonic palette accordingly.
◈
DISCOVERY DRIFT
Unlike recommendation loops, SceneSync slowly mutates your soundscape across a session — introducing unexpected textures while maintaining the emotional thread. Surprise without disruption.
38K
Licensed Tracks in Corpus
220+
Curated Scenes
14
Atmospheric Dimensions
6M+
Training Context Signals
[05/10]
共有
▸ FEATURE 02 — TAPE DECKS™

MIXTAPES FOR THE
DIGITAL WANDERER.

THE PHYSICAL METAPHOR
Tape Decks are shareable objects — generated with a VHS-cassette visual aesthetic, a hand-written label, and a B-side flip. You share the vibe, not a Spotify link. Recipients experience the tape in sequence, the way mix tapes were meant to be heard.
▸ Generative VHS cover art via on-device diffusion
▸ A-side + B-side structure (max 45 min each)
▸ Embeddable in any website — no Mallsoft account required to play
▸ Expiring tapes — community ritual around tape drops
"Received a Mallsoft tape from a stranger on Tumblr. Listened to it for three hours. Felt like being 14 again in a mall I never actually visited."
— @vaporghost_77 (Beta User)
84K
Tapes Created in Beta
+12K/week
3.2×
Viral K-Factor (Tape Shares)
Word-of-mouth only
62%
New Signups from Tape Shares
Zero paid acquisition
[06/10]
音楽家
▸ FEATURE 03 — ARTIST PORTAL™

THE ATMOSPHERIC
MUSICIAN FINALLY
HAS A HOME.

Vaporwave, mallsoft, lo-fi, hauntology, ambient pop — these artists are generating millions of streams on YouTube and SoundCloud but earning fractions of a cent. Mallsoft's Artist Portal gives them a curated home, direct licensing deals, and fan-to-artist tape commissions.
DIRECT UPLOAD
Scene-tag your own work. No label required. Reviewed within 72h.
SCENE PLACEMENTS
Revenue share every time your track plays inside a curated Scene.
TAPE COMMISSIONS
Fans commission custom tapes directly from artists. 70% to creator.
ANALYTICS
Scene mood analytics, listening context heatmaps, tape share lineage.
2,200
Artists on Waitlist
Portal opens July 2026
$0.004
Per-Stream Rate (3× Spotify)
70%
Revenue Share to Creators
(vs 30% industry norm)
[07/10]
▸ TRACTION ™   JUNE 2026

THE NUMBERS
FEEL LIKE NOSTALGIA.

210K
Monthly Active Listeners
↑ 340% YoY
4.2h
Avg Daily Session Length
vs 31min Spotify avg
$2.1M
Annual Recurring Revenue
↑ from $0 · 11 months
87%
30-Day Retention
vs 40% streaming avg
84K
Tape Decks Created (Beta)
+12K per week
$0
Paid User Acquisition
100% organic
4.9★
App Store Rating
12,400 reviews
3.2×
Viral K-Factor
via Tape sharing
"I put on the 'Sunken Food Court' scene and worked for six hours without noticing. Mallsoft is the first app that made me forget I was listening to an app."
— @moonsickness (42K followers, TikTok)
"I use Mallsoft to write. It's the only music app that doesn't eventually become a task I need to manage. It just... plays."
— @lo_wren_writer (Substack, 88K subs)
[08/10]
価格
▸ PRICING ™   SELECT YOUR SCENE

THREE FLOORS.
ALL VIBES INCLUDED.

FREE   ™
$0
Forever Free
  • 50 Scenes (rotating)
  • Radio Mode (ad-supported)
  • Create 3 Tape Decks/month
  • Standard audio quality
✦ MOST POPULAR ✦
WANDERER ™
$8
per month
  • All 220+ Scenes, always
  • Ad-free Radio Mode
  • Unlimited Tape Decks
  • Hi-Fi lossless audio
  • Tape Deck expiry control
  • Early access to new Scenes
ARCHIVISTE ™
$18
per month
  • Everything in Wanderer
  • Artist Portal access
  • Commission custom Tapes
  • Unlimited offline caching
  • Scene creation tools (beta)
  • Quarterly vinyl reward drops
68%
Free → Paid Conversion (Beta)
$9.20
Avg Monthly Revenue / Paid User
22mo
Avg Subscriber Lifetime (projected)
$2.10
Licensing Cost per Subscriber / mo
[09/10]
投資
▸ RAISE ™   SEED EXTENSION
$3.8M
SEED EXTENSION  ·  $18M PRE-MONEY  ·  JUNE 2026
$2.2M committed from existing angels. $1.6M open. Co-investors welcome.
USE OF FUNDS
Artist Portal + Licensing
40%
Engineering (iOS, Android, API)
30%
Growth & Creator Partnerships
20%
Ops / Legal / Infrastructure
10%
18-MONTH TARGETS
▸1M MAU — organic + creator flywheel
▸$9M ARR — paid conversion at scale
▸5,000 active artists on Portal
▸Series A raise at $60M+ valuation
$18M
Pre-Money Valuation
8.6× trailing ARR ($2.1M)  ·  2× forward ARR

Safe note · MFN clause · 20% discount
Pro-rata rights for Series A reserved
CONTACT ™
  invest@mallsoft.fm
  mallsoft.fm/deck
  app.mallsoft.fm (beta access)
  Los Angeles · Tokyo · Miami
[10/10]
さ よ な ら
▸ MALLSOFT ™   2026   ▸

HEAR YOU
ON THE OTHER
SIDE.

MALLSOFT.FM  ·  AMBIENT FOR EVERYONE ™
Available on iOS  ·  Android  ·  Web
Beta invite: app.mallsoft.fm/enter
♫ FOOD COURT 1993
♫ EMPTY ESCALATOR
♫ LATE NIGHT PARKING LOT
[MALLSOFT CORP. ™ // LOS ANGELES // CONFIDENTIAL // JUNE 2026]
[FORWARD-LOOKING STATEMENTS SUBJECT TO CHANGE // NOT FOR DISTRIBUTION]