The average webpage now serves 47 distinct ad units per session. Users scroll past four ads before reaching any content. Mobile battery drain from ad scripts now exceeds video streaming in controlled tests. The attention economy has consumed itself.
A single news homepage now loads an average of 380 unique tracking scripts. Your location, device fingerprint, reading habits, scroll velocity, and cursor movement are sold in real-time auctions to 2,847 data brokers. You are the product, parsed to the millisecond.
Despite 10-gigabit home connections, median page load time has grown from 0.9s in 2010 to 9.3s in 2026. JavaScript bundles average 4.2MB. The culprit is not content — it is the infrastructure of surveillance capitalism layered underneath every pixel.
All benchmarks conducted using automated WebPageTest runs on AWS infrastructure, simulated 100Mbps connection, Chrome 130 baseline. Methodology and raw data published at retronet.dev/benchmarks.