Product brief · 2026

Calm confidence beats loud templates.

Warm paper. Clay-coral signal. The reference craft for AI product stories.

Clay & Paper craft visual
Product brief · 2026

Calm confidence beats loud templates.

Warm paper. Clay-coral signal. The reference craft for AI product stories.

Positioning

Designed to feel human at billboard scale.

Claude's cream paper and restrained coral accent set the bar: editorial type, quiet surfaces, hierarchy that doesn't shout. Use it when the product is sharp and the room is skeptical.

High craft. Low theater. One idea per slide.

Principles

What this surface refuses

Neon soup

No glow stacks competing with the headline.

Card farms

Cards earn their border — or they leave.

Adjective vibes

Pick from a live preview, not a mood word.

Cut the filler

If a card doesn't change the decision, it doesn't earn the pixel.

Stack for scan

Hierarchy first. Decoration second. Decoration never.

Tone

Corporate beige vs. warm craft.

Default enterprise

Navy + gray. Safe but forgettable. Density without voice.

claude

Cream paper, clay coral. Editorial body type. Quiet authority that holds.

The deck felt like a conversation, not a pitch deck template.

— Beta reviewer · design partner

Fit

Best when the story is calm and precise.

AI
Product launches
DX
Developer tools
TL
Thought leadership
Ship

Set theme to claude. Keep the copy honest.

preview_themes → lock meta.theme → render_deck