Brand

Peach left. Lavender right.

Outfit 800 for both halves of the story.

Halves craft visual
Brand

Peach left. Lavender right.

Outfit 800 for both halves of the story.

System

Two moods, one brand

Peach

Warm invites. Day launches. Soft CTAs.

Lavender

Night drops. Quiet luxury. Editorial kits.

Kit

Shared rules

Split field

Never blend the halves.

Badges

Mint, yellow, pink — small and loud.

Type

Outfit everywhere. No serif guest stars.

Stack for scan

Hierarchy first. Decoration second. Decoration never.

Ship the punchline

Lead with the claim that survives the hallway test.

A split is a decision, not a decoration.

— Halves

Apply

Pick a half.

Brand licensing for seasonal collabs.