LEMON ON PUTTY.
Uppercase Space Grotesk. JetBrains for the receipts. Zero soft radius.
Studio
LEMON ON PUTTY.
Uppercase Space Grotesk. JetBrains for the receipts. Zero soft radius.
Practice
What we ship
Identity systems: Grids first. Moodboards later — if ever. Product UI — Interfaces with hard edges and soft copy.
2–3 beats. No particle fog.
Agency fluff vs. NeoGrid.
Typical
Case studies as novels. Pastel everything. Process theater.
vs
NeoGrid
One page proofs. Lemon accents. Artifacts > process.
Clients kept the grid.
64
Shipped systems
91%
Retainers renewed
2w
Avg identity sprint
BRIEF US IN CAPS.
Capacity for two retainers this quarter.